시청률 폭락했고, 매출떨어져 회사도 어렵고 그렇다 함.
https://variety.com/2019/tv/news/victorias-secret-fashion-show-canceled-why-1203413186/
L Brands’ CFO Stuart Burgdoerfer confirmed to analysts on the company’s earnings call on Thursday that the hourlong special, which has aired since 2001, would not be happening. Why? The official answer is that L Brands — the parent company of Victoria’s Secret and Bath & Body Works — wants to “evolve the marketing” of its signature lingerie brand, and the show itself had no immediate impact on sales of its bras and underwear.
“Did we see specific material impact on short-term sales response to the airing of the fashion show, as a general matter the answer to that question is no,” Burgdoerfer said. “So if you’re like, ‘Oh my God, Stuart, are you freaked out about the day after the fashion show result and what’s going to happen?’, it did air at different times over the years and we didn’t see a material impact on the next few days’ results.”
The in-depth answer may be more complicated than that. The show has long been a high-profile branding vehicle, a glossy commercial-meets-fashion fantasy in which supermodels strut down the runway to pop star musical accompaniment. But ratings have been declining. In Dec. 2018, the Done+Dusted-produced Victoria’s Secret Fashion Show on ABC, which featured Shawn Mendes and Bebe Rexha, brought in 3.3 million viewers. That’s down from 6.7 million in 2016 and 9.7 million in 2013.
