On the web, the role of metaphor to convey a simple representation for meanings has become more extended and important. The creative thinking process of the web designer influences the concept of a new design symbol, which is created when interpreting an old one. It is the expansion of metaphor that makes thinking on the design possible. Metaphor is used in designing based on the process, which the web designer thinks of creatively by his/her intuition and sense.

   In this study, an approach to a thinking process model in web designers is proposed through the concept of metaphors and its theoretical analysis based on the creative thinking that has been studies for solving design problems. This investigation aims to understand metaphors extending continuously in various web fields, to analyze selected examples using them, and to induce the model of web designing process from them. Hereafter, as the essence of the creative thinking in web designing would be studied persistently, diverse possibilities for solving problems in web designing could be found in studying the theoretical modeling of thinking in web designing. This study will also explore strategic and effective web design by establishing a mental model for web designers based on the study of the metaphor in web designers that arouses the thinking of designers.