B2B Sales Director – Beauty
Location: Irvine, CA
Department: B2B Sales
Employment Type: Full-Time /OnSite
Salary Range: $160,000–$180,000/year + Performance Bonus/Commission

Position Overview

We are seeking an experienced and results-driven B2B Sales Director to lead our U.S. B2B sales organization and drive revenue growth across major
national retail and wholesale channels.

This role will be responsible for developing and executing sales strategies, managing key national retailer relationships, expanding distribution, identifying new business opportunities, and leading the B2B Sales team.

The ideal candidate brings strong B2B sales experience within the beauty, skincare, personal care, or related consumer products industry, along with a proven track record of developing and managing major U.S. retail accounts.

Experience working with national retailers such as Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens, or similar accounts is highly preferred.

Key Responsibilities
1. B2B Sales Leadership & Revenue Growth
Lead the overall B2B Sales organization, strategy, and execution
Manage and develop relationships with major US national retail and wholesale accounts
Drive revenue growth through new brand launches, product launches, assortment expansion, and new distribution opportunities
Lead retailer meetings, line reviews, business reviews, and seasonal planning
Identify opportunities for door expansion, new retail partnerships, and promotional programs
Negotiate pricing, promotional programs, and trade terms where applicable
Lead and develop the B2B Sales team to achieve company sales objectives

2. Sales Planning & Forecasting
Develop annual sales strategies and plans by account, brand, and channel
Establish revenue targets and account-level growth plans
Manage promotional calendars, launch schedules, and demand forecasts
Monitor inventory health and replenishment trends
Align with Supply Chain and Operations to support successful execution

3. Performance & Analytics
Track sell-in, sell-through, POS, and gross margin performance
Analyze sales and retailer data to identify growth opportunities and optimize account strategies
Monitor trade spend ROI and promotional effectiveness
Evaluate account and brand profitability
Prepare business performance reports and strategic recommendations for leadership

4. Cross-Functional Coordination
Partner with Marketing on retail activation, campaigns, and new product launches
Collaborate with Finance on AR, deductions, trade spend, and account profitability
Coordinate with Brand partners on launches, assortment strategies, pricing updates, and marketing support
Work closely with Supply Chain and Operations to ensure inventory availability and successful order fulfillment
Ensure retailer compliance and operational excellence

Qualifications
Bachelor’s degree in Business, Marketing, or related field
8–10+ years of B2B sales, wholesale, or national account experience
Strong B2B Sales experience with a global beauty brand, leading beauty company, or major beauty distributor preferred
Experience managing major US national retailers (e.g., Ulta Beauty, Sephora, Target, Walmart, Costco, CVS, Walgreens, etc.) strongly preferred
Strong understanding of the US beauty retail landscape and national retail account dynamics
Proven track record of developing new retail accounts and growing existing businesses
Strong negotiation and relationship management skills
Strong analytical and commercial capabilities
Experience leading and developing a sales team
Experience in Beauty, Skincare, Personal Care, or CPG strongly preferred
Ability to manage multiple brands and retail accounts
Ability to work full-time on-site at our Irvine, California office

Please send your resume to – Jenniferk@sbtgus.com