Brand Marketing Manager
Location: Irvine, CA
Department: Marketing
Work Schedule: Full-time | On-site
Salary: $90,000 – $110,000 DOE + Performance Bonus
Industry: KBeauty

We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels.

This role will be responsible for developing brand strategy, go-to-market planning, retail activation, integrated marketing campaigns, and performance optimization to drive sell-through and strengthen brand equity across North America.

The ideal candidate has 5+ years of brand marketing experience in Beauty, Skincare, or CPG, with strong experience working with national retailers and a solid understanding of retail marketing and trade promotion.

Key Responsibilities

Brand Strategy & Growth

Develop annual brand marketing strategies and growth roadmaps.
Lead go-to-market planning for new product launches.
Define brand positioning, messaging, and competitive differentiation.
Support marketing investment planning and brand P&L activities.

Campaign & Content Management

Lead 360° integrated marketing campaigns across digital, social, influencer, and retail media channels.
Manage creative agencies and external marketing partners.
Oversee paid media performance and optimize marketing ROI.
Monitor KPIs including sell-through, traffic, brand awareness, and campaign performance.

Retail & Channel Marketing

Partner with national retail accounts such as Ulta, Target, Costco, and specialty beauty retailers.
Develop in-store activations, promotional calendars, and secondary placement strategies.
Support retailer line reviews and presentations with brand and marketing strategies.
Align digital marketing campaigns with retail sell-through objectives.

Cross-Functional Leadership

Collaborate with Sales, Operations, and Finance teams to align marketing and demand planning.
Coordinate with global brand teams on product launches, updates, and messaging.
Partner with E-commerce teams to align DTC and marketplace strategies.
Ensure consistent brand messaging across all channels.

Analytics & Performance Optimization

Analyze sales and marketing data to identify growth opportunities.
Monitor promotional ROI and trade marketing effectiveness.
Track and report key marketing and business performance metrics.
Provide executive-level reporting and actionable business insights.

Qualifications
Bachelor’s degree in Marketing, Business, or related field.
5+ years of brand marketing experience in Beauty, Skincare, CPG, or related industries.
Strong experience with national retail accounts preferred.
Solid understanding of retail marketing, trade promotion, and sell-through strategies.
Proven experience managing new product launches and go-to-market strategies.
Strong analytical skills with advanced Excel and data interpretation capabilities.
Excellent communication, presentation, and leadership skills.
Ability to manage multiple projects and work effectively in a cross-functional environment.
Preferred Qualifications
Experience in K-Beauty or international brand expansion.
Experience with retail media platforms, such as Ulta Media, Target Roundel, Amazon Ads, etc.
Experience managing a multi-brand portfolio.
Understanding of sell-in vs. sell-through dynamics.
Experience working with beauty retailers and distribution channels.

지원 방법
이력서를 아래 이메일로 보내주시기 바랍니다.
jenniferk@sbtgus.com