Home Job Postings Brand Marketing Manager This topic has replies, 0 voices, and was last updated 53 minutes ago by admin. Now Editing “Brand Marketing Manager” Name * Password * Email Topic Title (Maximum Length 80) Company * Location Expires at <strong>Brand Marketing Manager</strong> Location: Irvine, CA Department: Marketing Work Schedule: Full-time | On-site Salary: $90,000 – $110,000 DOE + Performance Bonus Industry: KBeauty We are seeking a strategic and performance-driven Brand Marketing Manager to lead brand growth initiatives across national retail and distribution channels. This role will be responsible for developing brand strategy, go-to-market planning, retail activation, integrated marketing campaigns, and performance optimization to drive sell-through and strengthen brand equity across North America. The ideal candidate has 5+ years of brand marketing experience in Beauty, Skincare, or CPG, with strong experience working with national retailers and a solid understanding of retail marketing and trade promotion. <strong>Key Responsibilities</strong> Brand Strategy & Growth Develop annual brand marketing strategies and growth roadmaps. Lead go-to-market planning for new product launches. Define brand positioning, messaging, and competitive differentiation. Support marketing investment planning and brand P&L activities. Campaign & Content Management Lead 360° integrated marketing campaigns across digital, social, influencer, and retail media channels. Manage creative agencies and external marketing partners. Oversee paid media performance and optimize marketing ROI. Monitor KPIs including sell-through, traffic, brand awareness, and campaign performance. Retail & Channel Marketing Partner with national retail accounts such as Ulta, Target, Costco, and specialty beauty retailers. Develop in-store activations, promotional calendars, and secondary placement strategies. Support retailer line reviews and presentations with brand and marketing strategies. Align digital marketing campaigns with retail sell-through objectives. Cross-Functional Leadership Collaborate with Sales, Operations, and Finance teams to align marketing and demand planning. Coordinate with global brand teams on product launches, updates, and messaging. Partner with E-commerce teams to align DTC and marketplace strategies. Ensure consistent brand messaging across all channels. Analytics & Performance Optimization Analyze sales and marketing data to identify growth opportunities. Monitor promotional ROI and trade marketing effectiveness. Track and report key marketing and business performance metrics. Provide executive-level reporting and actionable business insights. <strong>Qualifications</strong> Bachelor’s degree in Marketing, Business, or related field. 5+ years of brand marketing experience in Beauty, Skincare, CPG, or related industries. Strong experience with national retail accounts preferred. Solid understanding of retail marketing, trade promotion, and sell-through strategies. Proven experience managing new product launches and go-to-market strategies. Strong analytical skills with advanced Excel and data interpretation capabilities. Excellent communication, presentation, and leadership skills. Ability to manage multiple projects and work effectively in a cross-functional environment. Preferred Qualifications Experience in K-Beauty or international brand expansion. Experience with retail media platforms, such as Ulta Media, Target Roundel, Amazon Ads, etc. Experience managing a multi-brand portfolio. Understanding of sell-in vs. sell-through dynamics. Experience working with beauty retailers and distribution channels. <strong> 지원 방법 이력서를 아래 이메일로 보내주시기 바랍니다. jenniferk@sbtgus.com</strong> I agree to the terms of service Update List
