Position Title: Marketing Specialist

Role Description:
We are seeking a Marketing Specialist with a focus on digital media and social media marketing to join our team. This individual will play a key role in driving our marketing initiatives, particularly in leveraging digital tools and platforms to enhance engagement and brand visibility.
The Marketing Specialist will develop and execute innovative marketing campaigns tailored to a diverse audience, ensuring alignment with our brand identity. The ideal candidate will specialize in utilizing digital media and social platforms to optimize customer engagement and achieve measurable marketing goals.

General Responsibilities:
1. Strategic Marketing Execution
• Develop and implement digital marketing strategies, focusing on social media platforms (Instagram, Facebook, TikTok, YouTube).
• Collaborate with cross-functional teams to design and launch marketing campaigns that resonate with our target audience.
2. Content Creation and Management
• Oversee the creation of high-quality digital content, including videos, infographics, and blog posts.
• Manage social media accounts, ensuring consistent brand messaging and active engagement.
3. Performance Analysis and Optimization
• Monitor campaign performance metrics (reach, engagement, conversions) and make data-driven adjustments.
• Generate comprehensive monthly reports to evaluate campaign effectiveness and inform future strategies.
4. Collaboration and Leadership
• Work closely with the graphic design and IT teams to ensure seamless integration of marketing assets.
• Provide guidance on best practices for digital marketing and stay updated on emerging industry trends.
5. Community Engagement
• Engage with online communities to build and maintain strong relationships with our audience.
• Coordinate with local branches to support community-based marketing initiatives.

Qualifications:
• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in digital media marketing and social media management.
• Proficiency in digital marketing tools such as Google Analytics, Meta Business Suite, and scheduling platforms (e.g., Hootsuite).
• Strong understanding of SEO and content marketing principles.
• Exceptional communication and organizational skills.

Preferred Skills:
• Graphic design experience or familiarity with tools such as Adobe Creative Suite.
• Knowledge of video editing and animation software (e.g., Premiere Pro, After Effects).
• Certifications in digital marketing (Google Ads, HubSpot, etc.).

Stipend: $52k up
Working Hour: Mon-Fri, 8 A.M. to 5 P.M.

Fringe Benefits:
• Competitive salary based on experience.
• Comprehensive benefits package, including health insurance.
• Opportunities for professional development and training.
• A collaborative and innovative work environment with a focus on growth.

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Please send your email to international@icncareer.com and titled “WorkingUS Applicant – Applying for XX Position.”